Design for the Real World
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- Create Date：2022-02-18 09:54:56
- Update Date：2025-09-06
- Status：finish
- Author：Victor Papanek
- ISBN：0500295336
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Summary
Victor Papanek's classic study offers a blueprint for survival in the energy and resource deficient world of today， suggesting strategies for developing products that respond to human needs。
Reviews
Celia Payne
，
Book: Design errors can cause damage to life and society。Example: Plastics。 More specifically， the lack of a plan / means to manage the waste generated from plastics。Book: The effects of pollution caused by misdesign put the wold at risk。Book: Integrated designers have the power to change the world as long as their primary focus is NOT profit - making。Summary: C'mon humans！ Think before you act！ Book: Design errors can cause damage to life and society。Example: Plastics。 More specifically， the lack of a plan / means to manage the waste generated from plastics。Book: The effects of pollution caused by misdesign put the wold at risk。Book: Integrated designers have the power to change the world as long as their primary focus is NOT profit - making。Summary: C'mon humans！ Think before you act！ 。。。more
Nour Hajjar
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This book changed how I see the world of design and has given me some clarity in my future in the design ！！
Keen
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“There are professions more harmful than industrial design， but only a very few of them。 And possibly only one profession is phonier。 Advertising design， in persuading people to buy things they don’t need， with money they don’t have， in order to impress others who don’t care。”First published half a century ago back in 1971， and reprinted and updated a few times since then this book still carries the weight of authority and maintains a largely relevant voice today。 This man doesn’t suffer fools g “There are professions more harmful than industrial design， but only a very few of them。 And possibly only one profession is phonier。 Advertising design， in persuading people to buy things they don’t need， with money they don’t have， in order to impress others who don’t care。”First published half a century ago back in 1971， and reprinted and updated a few times since then this book still carries the weight of authority and maintains a largely relevant voice today。 This man doesn’t suffer fools gladly or indulge the worst excesses of the creative world and he has plenty to say about plenty of issues。As well as ideas around the design world， we also get time for other side stories thrown into the mix， apparently in Galician and Polish backwaters of the old Austro-Hungarian empire village pharmacists did a brisk trade in male model photographs， at the outbreak of WWI。 They were given four options， one of a clean shaven man， another with a moustache， a third with a full beard， whilst a fourth had a beard and a moustache。 A young man called up for military service bought one which most closely resembled his own face and then presented it to his wife or sweetheart to remember him by， before he went off to fight in the war。“A whole elitist nostalgia craze has elevated some of the most uncomfortable seating arrangements yet devised by man into trendy and expensive status symbols that lie halfway between refined torture racks and “art objects。” The chairs are enormously expensive， unspeakably uncomfortable， and the movement affects only small bored cliques in New York， Milan or Paris。”Papanek seeks out design based solutions to a vast catalogue of flaws and failings with so many everyday machines that we engage with as part of day to day life。 It’s interesting because Papanek’s ability to think outside the box and examine the problems of the everyday， we soon begin to look at the world in a different way too。“The cancerous growth of the creative individual expressing himself egocentrically at the expense of spectator and/or consumer has spread from the arts， overrun most of the crafts， and finally reached into design。 No longer does the artist， craftsman， or in some cases the designer operate with the good of the consumer in mind; rather， many creative statements have become highly individualistic， autotherapeutic little comments by the artist to himself。”Granted much of the commentary and beliefs surrounding computer technology is so dated as to be laughably quaint， but still the underlying points behind his concerns still ring true。 He also raises some hugely important concerns regarding public safety with automobiles （along with the likes of Ralph Nader）。 He talks about the US car makers explaining to congress committees why they can’t meet basic safety laws and how the major players of that same industry colluded for so long to not introduce pollution measures as well。“With new processes and an endless list of new materials at his disposal， the artist， craftsman， and designer now suffer from the tyranny of absolute choice。 When everything becomes possible， when all the limitations are gone， design and art can easily become a never ending search for novelty， until newness for the sake of newness becomes the only measure。”Then there’s his concerns about the many dangerous chemicals being transported by poorly designed equipment， lack of regulation， and of course not forgetting - far too much greed and selfishness。 Elsewhere he discusses challenging the effectiveness of safety goggles， hard hats and steel toe capped boots and many other items which are not quite as "safe" as the manufacturers would have us believe。 This book is creative， political and polemical and a real pleasure to get into， Papanek reaches into so many compelling and worthwhile areas， his problem solving skills make otherwise difficult or seemingly insurmountable issues appear simple or clear and that is a huge talent that cannot be ignored。 The writing in here is clear， direct and engaging and it’s easy to see why this book remains so popular all of these years later。 。。。more
Jan D
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It basically reads like a book-lenght rant about （product） design。 If it came out today I would wish for more discussion of empowerment and participation and the problems that it can bring if well-meaning westerners design for people living in other societies and situations。 Still a good and easy-to-read start in human centered design with a social intent。
Jane
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3。5 StarsThis book was required reading for my After the Bauhaus: Design from the Interwar Period to the Age of Climate Crisis class at uni。 It was a great book and I honestly think I'll read it again at a later date。 Victor Papanek writes his views on design in such an easy and accessible way。 The reclining chairs were certainly a very interesting idea。 I would be very interested to see if that would be an option for students today。 "Visor-like eyeglasses" Is this a sneaky Star Trek reference。O 3。5 StarsThis book was required reading for my After the Bauhaus: Design from the Interwar Period to the Age of Climate Crisis class at uni。 It was a great book and I honestly think I'll read it again at a later date。 Victor Papanek writes his views on design in such an easy and accessible way。 The reclining chairs were certainly a very interesting idea。 I would be very interested to see if that would be an option for students today。 "Visor-like eyeglasses" Is this a sneaky Star Trek reference。Overall， I felt that Papanek's view of design was to broad， perhaps this is with the lens of today， however when he brings the question of the responsibility of designers I feel like a more refined approach would have been far more beneficial。 。。。more
Shehab Kamal
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The ideas in this book amazingly stand solid till now after all those years the world is still suffering from poor designs that serves no one but big corporates totally neglecting people needs ， environment and efficiency。
Trevin
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Classic， foundational， inspirational， and somehow still extremely relevant。 I recommend reading the newer edition published in 1985 if you can find it。
Mike Zornek
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I ended up dropping this book about halfway through。 Sadly did not hold my attention。 Had some good stuff but I dunno。
Gints Dreimanis
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It is a bit on the old side， but the underlying message needs to be heard by basically anyone。
Gregory Lopez
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An essay， from Austrian writer， and designer， Viktor Papanek， I read， to prepare for University Institute of Technology Industrial Design。
Daniel
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3。5No puedo creer que siga tan vigente después de medio siglo。
Edriessen
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Do you design for the money or the many？ That got me thinking。
Boris Barker
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Read this as a teenager （19）。Missed it so much over the years。Finally took the time to reread it。I found it fabulous。
distress69
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Как классическая научная фантастика - что-то кажется наивным и устаревшим， но многое остаётся актуальным
Henry Lee
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Design for the Real World is a must-read for any designer， and a solid read for anyone slightly interested in materials， design， advertising， and design and ethics， environment， and so on。 The writing style is a little long in the tooth， and the text is long in general。 Some of the concepts are dated， and he has a tendency to egoize。 I also sense that a rare few terms， phrases， and examples aren’t culturally appropriate anymore—after all， it is the 50th anniversary of its publication。 Despite al Design for the Real World is a must-read for any designer， and a solid read for anyone slightly interested in materials， design， advertising， and design and ethics， environment， and so on。 The writing style is a little long in the tooth， and the text is long in general。 Some of the concepts are dated， and he has a tendency to egoize。 I also sense that a rare few terms， phrases， and examples aren’t culturally appropriate anymore—after all， it is the 50th anniversary of its publication。 Despite all of that， the book remains startlingly relevant， and desperately needs to be read by industrial designers （and perhaps designers in general or advertisers， stylists， and engineers）。 There are more modern texts， projects， and concepts that support his arguments， improve them， or contradict them for better and more inclusive alternatives， such as Arturo Escobars Design for the Pluriverse。 But still， this should be a required text for industrial designers。 I am convinced that entire courses on ethics， environmentalism， and supply changes and their effects should be taught in design education， and my experience reading this has only strengthened that viewpoint。 Maybe design itself， as suggested by Tony Fry， should look more like the Humanities。 The book also provides 500+ references， demonstrating and supporting the claims made。 I’d prefer if some of those references were visualized to make it easier to connect them to what’s being written。 I also wonder if an abridged version of the book might make it more palatable for the busy designer， especially for those who aren’t encouraged to read or aren’t involved with education。 Unfortunately， designers are increasingly advised to focus primarily on skills， likely due to industry’s desire to remove their use outside of capital goals。 I’d argue that skills will be increasingly mechanized， and cheaper。 The designers future might well be in decision making。 And shouldn’t our decisions be wholly informed？In short。 Read this book， designers！ 。。。more
Sara
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Como estudiante de diseño， puedo decir que este libro es muy enriquecedor， se empieza a comprender el diseño de una manera más abierta， integral。 Sin embargo， como lectora no me ha gustado mucho， es un compendio de ejemplos y ejemplos sobre diseño; parece que no se llega a nada con el libro。
William Spurzem
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whew。。。 tough tone and haughty phrasing
Petr Augustin
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It has a lot of great ideas， but it's very hard to read and a lot of it is outdated。 I still have huge respect for Victor though。 This book would be amazing if someone took time to update the content。 Keep the core concepts， but refresh the structure and writing。 It has a lot of great ideas， but it's very hard to read and a lot of it is outdated。 I still have huge respect for Victor though。 This book would be amazing if someone took time to update the content。 Keep the core concepts， but refresh the structure and writing。 。。。more
Markko Karu
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This was a book that defined me as a designer: we live on a planet with limited resources， therefore we need to use our ingenuity to get more done with less and include sustainability to every design brief。 Now， 15 years after reading this book the ideas have become mainstream but even in 2005 it was still something most people were not thinking about。
Javier Pereda
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This is a must have Design book。 It showcases the main methodologies and primary theoretical approaches towards Design。 Being an old book， it showcases many colonial and Western impositions towards what Design is to the rest of the world。 Especially considering de-conolonisation and Westernisation of narratives in Sustainable Design。 Nevertheless， it provides the foundation to initiate such conversations。
T
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Interesting look at sustainability， consumption and the relationship of product/things and design。
Maksim
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Помогает по-новому взглянуть на многие вещи。
Matthew Fung
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Interesting take on the consumer behaviour， the role of design in modern human society。With strong political and environmental views， Papanek gives instruction on how design as a function can reduce pollution， starvation among other modern ills。His use of product examples， whilst old by today's standards shows that the nature of conglomerate businesses discourage innovation in order to remain relevant。While product design isn't my favourite area， the fundamentals ring true for any discipline ult Interesting take on the consumer behaviour， the role of design in modern human society。With strong political and environmental views， Papanek gives instruction on how design as a function can reduce pollution， starvation among other modern ills。His use of product examples， whilst old by today's standards shows that the nature of conglomerate businesses discourage innovation in order to remain relevant。While product design isn't my favourite area， the fundamentals ring true for any discipline ultimately。Essential read for any budding designer。 。。。more
Yayane
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Rather impressive collection of ideas and analysis of the necessities of the design profession。 Worth keeping it handy for future references。
Samuel Oktavianus
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Design For The Real World is a book on how to design responsibly—I should elaborate on this later， but let's talk about a little background for now。 This book was originally published in the 70s。 Despite the fact that this is an old book， the main principles Papanek talked about still remains the same。 Viktor Papanek was an Austrian-American designer who worked abroad in many third world countries。 While he worked there， he helped to design many useful tools for poor， illiterate， disabled people Design For The Real World is a book on how to design responsibly—I should elaborate on this later， but let's talk about a little background for now。 This book was originally published in the 70s。 Despite the fact that this is an old book， the main principles Papanek talked about still remains the same。 Viktor Papanek was an Austrian-American designer who worked abroad in many third world countries。 While he worked there， he helped to design many useful tools for poor， illiterate， disabled people。 He was a student of Frank Lloyd Wright and also worked for UNESCO & WHO， so I assume he knows what he's talking about。The main point in the book is about designing responsibly。 This applies to all people who worked in all design branches: product designer， urban designer， graphic designer， architect。 It's also a critique of "irresponsible/bad" design if you want to see it that way。 Papanek wrote the book based on sociological， psychological， ecological， political， and cultural point of view。 One example is how to properly design for the disabled， the elderly， and children。I like that he's bringing awareness and everything， and even some of the problems still resonate until today。 Papanek offers interesting theory and he put lots of emphasis on functionality。 In the end， it's really a morality problem and some of us don't even care as long as we get paid。The writing/criticism might seem a little arrogant for some people。 I know this is an old book， but sometimes I just lost focus on what he's talking about。 The book contained broad topics compressed in just 350 pages， which is insane。 To sum this up， Design For The Real World might not be for everyone。 The writing's really outdated but still understandable。 This book could be a useful reference for design students or teachers。 It's for designers who are hungry and curious about how to design responsibly。 。。。more
Anna Kamieniak
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Must read for every designer and every human interested in change， politics， design。
Whiskyfake
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Попытка прочтения этой книги стала для меня настоящим испытанием。 По неизвестной мне причине она часто попадается в качестве рекомендации для прочтения людям， интересующимся дизайном。 И， да， действительно， здравое зерно в ней присутствует。 Однако， большая её часть посвящена крайне графоманскому и многословному описанию прекраснодушного крестового похода против бедности， несправедливости， злых корпораций и прочих плохих вещей， подняв на знамя детей， страдающих от ДЦП и голодающих негров в Африке。 Попытка прочтения этой книги стала для меня настоящим испытанием。 По неизвестной мне причине она часто попадается в качестве рекомендации для прочтения людям， интересующимся дизайном。 И， да， действительно， здравое зерно в ней присутствует。 Однако， большая её часть посвящена крайне графоманскому и многословному описанию прекраснодушного крестового похода против бедности， несправедливости， злых корпораций и прочих плохих вещей， подняв на знамя детей， страдающих от ДЦП и голодающих негров в Африке。 Каждого， кто хоть краем уха слышал о том， что Папанек придерживается левых взглядов， и， мол， книга его тоже от этого стала левацкой， каждого я заклинаю ⏤ не недооценивайте этого， книга скорее не про дизайн， а про пресные левые идеи （которые， кстати， очень свежо выглядят и сейчас， спустя чуть не 40 лет с момента выхода книги）。В остальном же， единственное， что может оказаться полезным， это описание методов поиска решений， похожих на матрицу идей。 Просто поверьте， лучше прочитать об этом в каком-нибудь другом месте， где вас не станут накачивать идеологией 90% времени， давая взамен немного полезной информации。 。。。more
Sollitaire
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The language is a little problematic for today， especially when considering people who are differently abled。 Otherwise， it's a great book that is still relevant today。 The language is a little problematic for today， especially when considering people who are differently abled。 Otherwise， it's a great book that is still relevant today。 。。。more
Izabela Ataman
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It has almost 50 years， but it explains really well how design should work （not graphic design， but design for all things around us）。
Joel
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